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Hasbro and Event Network announced Candy Land NYC, a life-size, walk-through experience planned to open in November beside the New York Hilton Midtown. The attraction is based on the board game and is set to include themed lands, treats and merchandise; exact dates, prices and operating details were not provided in the report.
Hasbro and Event Network plan to open Candy Land NYC, a life-size, walk-through version of the classic board game, beside the New York Hilton Midtown at 1335 Avenue of the Americas in November. The announced attraction will let visitors move through environments based on the game, with treats and themed merchandise also part of the experience.
The experience is designed around a journey through several settings from the game. According to the announcement reported by The Toy Book, visitors will pass through the Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest and Ice Cream Beach, before reaching the Candy Castle. Guests are meant to take the role of player tokens as they travel across the life-size board.
The organizers say the attraction will also include sweet treats for visitors and a shop selling Candy Land-themed merchandise. The report describes the Chocolate Caves as featuring lights and treats and notes the Gummy Mountains as one of the designed landscapes. It does not list specific food items, merchandise products or whether purchases are included in admission.
Hasbro and Event Network are developing the project together. The Toy Book identifies the site as next to the New York Hilton Midtown. Its report directs readers to visitcandylandstores.com for additional information, but does not provide a confirmed opening day or practical details such as hours, ticketing or the expected length of a visit.
A Board Game Becomes a Walk-Through Attraction
The announcement turns a familiar tabletop game into a physical visitor experience in Midtown Manhattan, combining themed environments with food and retail. For families and longtime fans, the stated appeal is the opportunity to move through recognizable game settings rather than play on a board. The location beside the New York Hilton Midtown also places the attraction near a major hotel and a busy city destination.
For Hasbro, the project is an example of extending a game brand beyond toys and games. Matt Proulx, the company’s senior vice president of global experiences, partnerships and music, said the project offers fans a new way to experience brands they know. Event Network describes it as an attraction intended for both longtime fans and new audiences. Those are the companies’ descriptions of the project; the announcement does not provide attendance forecasts or independent assessments of its likely reach.
The commercial and visitor details will shape how useful the announcement is to people planning a trip. Without ticket prices, age guidance, accessibility information or opening hours, visitors cannot yet determine the cost or practical fit of a visit. Those details remain separate from the confirmed concept and location.
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Hasbro and Event Network’s Partnership
Candy Land is a Hasbro board game whose colorful route through themed lands provides the design basis for the announced attraction. The plan adapts that route into a sequence of spaces, with visitors cast as the game’s tokens and the Candy Castle serving as the destination.
The project is being developed with Event Network, which CEO Larry Gilbert described as a partnership with Hasbro. Gilbert also called the project the first Candy Land store in the United States. That statement is attributable to him and refers to a store; it should not be read as independent confirmation that this is the first Candy Land-themed attraction of any kind. The source report does not provide further details about the companies’ division of responsibilities.
““At Hasbro, we’re always looking for new ways for fans to experience the brands they love, and Candy Land NYC is a great example of what that can look like.””
— Matt Proulx, Hasbro senior vice president of global experiences, partnerships and music
Dates, Tickets and Visitor Details
The announcement gives November as the planned opening period but does not specify the year or an exact date. It also does not state ticket prices, booking arrangements, hours, capacity or how long visitors should expect to spend inside. Details about age recommendations, accessibility, food options and whether treats are included in admission are not provided in the source report.
The reported location is beside the New York Hilton Midtown at 1335 Avenue of the Americas, but the material does not give a more precise entrance or venue description. The organizers’ promotional descriptions of the experience and its intended audience are not independent evaluations, and no attendance figures or operating results are available before opening.
Watch for Opening and Ticket Details
The next useful updates for prospective visitors are the confirmed opening date, ticketing information and operating arrangements. The source report points readers to visitcandylandstores.com for further information. Until the organizers publish those details, the November timing and announced location are the main planning information available.
Once the experience opens, visitors will be able to see how the announced themed route, treats and merchandise are delivered in practice. The current report describes the plans, not a completed opening or verified visitor experience.
Key Questions
What is Candy Land NYC?
It is a planned life-size, walk-through version of Hasbro’s Candy Land board game, developed with Event Network.
Where is the experience planned to open?
The report places it next to the New York Hilton Midtown at 1335 Avenue of the Americas in New York City.
When does Candy Land NYC open?
The announcement says November, but the report does not give an exact date or specify the year.
What will visitors see and do?
The planned route includes the Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest and Ice Cream Beach, ending at the Candy Castle. The organizers also say treats and Candy Land-themed merchandise will be available.
How much are tickets, and what are the hours?
Ticket prices and operating hours are not included in the source report. The organizers’ website, visitcandylandstores.com, is named as a place to find further information.
Source: toybook.com
