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The Toy Association will hold its 2027 LA Spring Preview Market Week from May 17–21 and its Fall Preview Market Weeks from Sept. 13–24. It also plans to add two floors to The Toy Building, increasing showroom capacity by 50,000 square feet; further event programming has not yet been announced.
The Toy Association has set dates for its 2027 Los Angeles toy preview events, scheduling the Spring Preview Market Week for May 17–21 and the Fall Preview Market Weeks for Sept. 13–24. The association also plans to add two floors to The Toy Building, expanding the showroom space available to toy companies and industry visitors.
The two market periods will bring toy manufacturers, retailers and industry professionals to Los Angeles’ Toy District to preview products, explore trends and make industry connections, according to the announcement. The Spring event is scheduled for five days; the Fall preview period runs across nearly two weeks. The announcement does not provide a day-by-day schedule or identify which companies will participate.
The planned expansion would add two floors of showrooms at The Toy Building and increase its capacity by an additional 50,000 square feet. The Toy Association said demand for showroom space rose following the building’s opening and that its original four floors are nearly fully occupied by permanent tenants. The source announcement describes the expansion as planned; it does not give a construction schedule or completion date.
Circana and X Tracks Licensing Summit are both set to return with educational sessions for toy industry professionals, the association said. Additional speakers and special events are expected to be announced in the coming months. The association directed companies and visitors seeking showroom information to its website.
More Space for LA Toy Showrooms
The dates give manufacturers, retailers and other industry professionals a schedule for planning product previews and business meetings in Los Angeles in 2027. The planned building expansion points to demand for more permanent showroom capacity, although the association has not released tenant commitments for the new floors.
For companies considering a showroom, the extra 50,000 square feet could create more room to present products during the preview periods. For attendees, the return of Circana and the X Tracks Licensing Summit means educational programming is planned alongside product previews. The full program, participation list and specific opportunities for companies remain to be announced.
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Building on 2026 Preview Demand
The 2027 announcement follows the 2026 LA Fall Toy Previews, which ran Sept. 14–26 in the El Segundo area of California, according to the source report. The Toy Association characterized attendance as large and said demand for showrooms at the recently opened Toy Building had surged. The report did not provide attendance figures or a comparison with earlier events.
The building’s original four floors are nearly fully occupied by permanent tenants, according to the association. The planned addition of two floors is the stated response to that demand. The 2027 dates continue the association’s Los Angeles preview schedule, but the announcement does not describe any changes to the event format or explain whether all activities will take place in the Toy Building.
“The LA Spring Preview Market Week will take place May 17–21, followed by the LA Fall Preview Market Weeks from Sept. 13–24.”
— The Toy Association
Expansion and Program Details Pending
The association has not disclosed when construction will begin or finish, whether the new floors are already available for leasing, or which companies will occupy them. The announcement also does not specify how the additional 50,000 square feet will be divided among showrooms or other uses.
Further details about speakers, special events and the full educational schedule are still pending. No attendee totals, exhibitor list, registration deadlines or complete venue information were included in the source report. Those details may be released closer to the 2027 dates.
Further Event Information Ahead
The next expected updates are additional speaker and special-event announcements for the 2027 preview weeks, which the association says will come in the coming months. Businesses interested in participating can seek showroom information through The Toy Association’s website.
Before the events begin, companies and visitors will need further details on registration, schedules, participating exhibitors and the status of the building expansion. The confirmed milestones for now are the May 17–21 spring dates and the Sept. 13–24 fall dates.
Key Questions
When are the 2027 LA Spring Toy Previews?
The LA Spring Preview Market Week is scheduled for May 17–21, 2027.
When are the 2027 LA Fall Toy Previews?
The LA Fall Preview Market Weeks are scheduled for Sept. 13–24, 2027.
What is planned for The Toy Building?
The Toy Association plans to add two showroom floors, increasing capacity by an additional 50,000 square feet. A construction timetable has not been announced.
Which educational programs are returning?
Circana and X Tracks Licensing Summit are both expected to return with educational sessions. More speakers and special events have not yet been announced.
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