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Spin Master and Universal are developing a Jurassic World toy collection for children ages 2–5, planned for major retailers in 2028. The licensing agreement covers markets worldwide except China and Japan; product details and prices have not been announced.
Spin Master and Universal are developing a new line of Jurassic World toys for preschoolers, with a launch planned at major retailers in 2028. The collection is intended for children ages 2–5, extending the companies’ licensing partnership to younger fans, though specific products and prices have not been disclosed.
The planned range is described as a broad collection of products designed to encourage young children to explore and discover. Spin Master President of Toys Doug Wadleigh said the toys would offer dinosaur-centered action play, humor and open-ended discovery, with an approach intended for preschool-age fans. Those descriptions are the company’s characterization of the planned line; the announcement does not identify individual toys or explain how they will work.
The licensing agreement covers markets worldwide, with China and Japan excluded. Spin Master and Universal have not provided a detailed market-by-market release schedule. The stated plan is for the collection to arrive at major retailers in 2028, but no specific launch date, retailer list, product count or price range was included in the report.
The announcement follows Spin Master’s Jurassic World Primal Hatch line. The source report says the Primal Hatch T. rex received the overall Toy of the Year award at the 2026 TOTY Awards. The new preschool range is a separate planned collection; the report does not say that it will include Primal Hatch toys or use the same play features.
A Younger Audience for Jurassic World
The announcement extends a major entertainment franchise into products specifically aimed at children ages 2–5. That age range makes the collection distinct in audience from a general toy line, while the planned retail launch gives families and retailers an advance indication of a new licensed offering for 2028.
For Spin Master and Universal, the project adds another product category to an ongoing licensing relationship. The companies describe the collection as a way for younger children to engage with dinosaurs through approachable play. That is a stated design intention; there are no product samples or independent assessments in the source material to show how the finished toys will meet it.
The timing also leaves a long gap between announcement and planned arrival. Retailers, caregivers and collectors have the broad age range and territory information, but cannot yet compare particular toys, prices or features. Those details will matter when families judge whether individual products suit a child’s age and interests.
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Spin Master’s Existing Franchise Partnership
The preschool collection is the latest addition to what the report calls a long-standing licensing partnership between Spin Master and Universal. Other properties named in connection with that partnership include Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters. The report does not provide dates or terms for those separate arrangements.
Spin Master already sells Jurassic World Primal Hatch toys. According to the report, its T. rex won the overall Toy of the Year award at the 2026 TOTY Awards. That award provides a recent point of context for the new announcement, but the source does not state that the award prompted the preschool project or that the forthcoming range is a continuation of Primal Hatch.
The new line is described as being inspired by the Jurassic World franchise and built for preschoolers. No specific film, characters, story or dinosaur species are identified in the announcement. The planned range should be understood as a licensing and product-development announcement, rather than a report of products already available for sale.
““A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them.””
— Doug Wadleigh, Spin Master’s president of toys
Product Details Await Release
Individual products, prices and specifications have not been announced. The source also gives no firm release date beyond 2028, no named retail partners and no explanation of how the collection will be divided across markets. It is not clear whether the range will include figures, playsets or other types of toys.
The report does not give details on materials, packaging, safety features or age guidance for specific products. The announced audience is ages 2–5, but caregivers will need to check each product’s labeling and suitability once items are available. No product testing results or consumer response are included in the source.
Although the agreement is described as worldwide except for China and Japan, the timing and availability in each covered country remain unspecified. The companies have not stated when they will share further information.
Retail Plans for 2028
Spin Master and Universal have set 2028 as the planned retail window, with the collection expected at major retailers. The source does not identify a month or season, so the exact timing remains open. Further company announcements may provide product names, images, prices, retailers and country-level availability as the launch approaches.
Families considering the toys will need to wait for product-level information to assess age guidance and features. The current announcement confirms the planned audience and broad release scope, but it does not establish when shoppers can preorder or purchase the line.
Key Questions
When will the Jurassic World preschool toys be released?
The collection is planned to launch at major retailers in 2028. No exact date or season has been announced.
What age group is the collection for?
Spin Master says the planned range is for children ages 2–5. Specific product age labels have not been shared.
Where will the toys be sold?
The licensing agreement covers markets worldwide, excluding China and Japan. The companies have not named retailers or provided country-by-country availability.
What toys are included in the collection?
The announcement describes a broad range of products but does not name specific toys, characters, dinosaurs, prices or features.
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