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Mattel has released a $45 Barbie Signature doll honoring Serena Williams and her 2005 Australian Open victory. The doll is available online through major retailers and in Target stores; Mattel also says a Barbie Dream Gap Project donation will support Mrs. Rina’s House of Blessings in Martin County, Florida.
Mattel has released a Serena Williams Barbie Signature doll modeled on the tennis champion’s green-and-white outfit from the 2005 Australian Open, when she won her seventh Grand Slam singles title. The collectible is priced at $45 and is being sold online through major retailers and in Target stores, according to The Toy Book’s report, which cites Mattel.
The doll is presented as a tribute to Williams’ achievement at the 2005 Australian Open, as well as her work and public profile beyond tennis. Its outfit echoes what she wore at the tournament: a green-and-white cutout top and white skirt, with a matching sweatband, socks and sneakers. The package includes a stand, racket and ball, allowing collectors to display or pose the figure.
Mattel said the release joins its Team Barbie lineup of athletes and role models. The company timed the launch for International Day of the Girl, according to the report. It also said the Barbie Dream Gap Project will make a donation to Mrs. Rina’s House of Blessings, a nonprofit close to Williams’ heart, to support programs for children and families in Martin County, Florida.
The report lists the doll at $45, available online at most major retailers and in person at Target. It does not provide a specific launch date, inventory figures or details about the size and terms of the nonprofit donation. Mattel’s product information is available through Mattel Creations.
A Tennis Milestone in Doll Form
The release turns a specific moment in Williams’ career into a collectible product: her 2005 Australian Open victory, which the source identifies as her seventh Grand Slam singles title. The outfit and accessories link the doll to that achievement rather than presenting it only as a general likeness. For buyers, the $45 price and reported retail availability provide practical details; for collectors, the included stand and tennis equipment define how the figure can be displayed.
Mattel also connects the product to its wider role-model branding and to a donation supporting a local nonprofit. Williams’ participation gives the release a personal message about representation and ambition, but those intentions should be distinguished from measurable outcomes: the report does not specify the donation amount or how many people the funded programs may reach.
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Williams’ Earlier Barbie Collaboration
This is not Williams’ first collaboration with Barbie. The Toy Book reports that Mattel unveiled a one-of-a-kind Role Model doll earlier in the same year as part of its International Women’s Day campaign. The new Signature doll is a separate, purchasable release, with a stated retail price and distribution through online retailers and Target.
The 2005 Australian Open setting gives the design a clear historical reference. Williams won the tournament that year and, according to the supplied report, claimed her seventh Grand Slam singles title there. The source does not describe the doll as a replica of a particular match or provide further details about the tournament moment it commemorates.
Price, Stock and Donation Details
The source report does not state the doll’s exact on-sale date, whether all listed retailers have stock, or whether availability is limited. It also gives no donation amount, timetable or program-level breakdown for the contribution to Mrs. Rina’s House of Blessings. Mattel is identified as the source for the product and donation details, but the supplied material does not include a separate statement from the nonprofit.
The report describes the doll as honoring Williams’ impact on and off the court, but it does not provide further detail about her role in the design process or confirm whether the outfit reproduces every element of the original tournament apparel. Readers should check retailer listings for current price and availability.
Retail Availability and Charity Support
Readers interested in buying the doll can check Mattel Creations, major online retailers and Target stores; the reported price is $45, though listings and stock may change. Mattel has not provided a specific next milestone in the supplied report. Further details about the nonprofit contribution, including its amount and how the funds will support local programs, would clarify the scale of the charitable element.
Key Questions
What does the Serena Williams Barbie doll look like?
It wears a green-and-white outfit based on Williams’ look at the 2005 Australian Open, including a cutout top, white skirt, sweatband, socks and sneakers. The package includes a stand, racket and ball.
How much does the doll cost and where is it sold?
The Toy Book reports a price of $45, with online sales through most major retailers and in-store availability at Target. The source does not confirm current stock at individual retailers.
What achievement does the doll commemorate?
The doll references the 2005 Australian Open, where Williams won her seventh Grand Slam singles title, according to the source report.
Will the release support a nonprofit?
Mattel said a Barbie Dream Gap Project donation will support Mrs. Rina’s House of Blessings, which serves children and families in Martin County, Florida. The reported material does not give the donation amount.
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